The huge rise in the usage of mobile devices and internet searches while on-the-go means that if your website is not responsive, you are missing out.

What is Responsive?

Responsive means that the format of your website is able to change and adapt to whatever mobile device it is being searched on. It also means that the customer experience is just as good on mobile as on a large desktop or laptop screen.

How can I tell if my website isn’t responsive?

There are lots of responsive design checkers you can use such as:

Search for your website on any mobile device and if it’s not responsive you will notice that some of the copy goes off the screen. This doesn’t give the reader a good experience and it is likely any potential client will take their business elsewhere.

Why your website needs to be responsive

Online reports say:

  • Potential clients will take their business elsewhere if their user experience isn’t good.
  • Google reports that it will ‘demote’ websites that are not responsive by 2018. In other words your website will drop dramatically in search engine results.
  • Facebook will also penalise you if you link to a website that isn’t responsive.
  • A non-responsive page is likely to make page speed slower. 74% of consumers will wait 5 seconds for a web page to load on their mobile device before giving up to go elsewhere.

Can my website be adapted?

The answer depends on the platform you website is on. If it’s WordPress it is relatively easy to change, again depending on the template used. Some plugins will do the job, but many templates are responsive friendly anyway.

If you think your website isn’t responsive, ask us to take a look. If it isn’t responsive, chances are it won’t take much work to change it if it is run by WordPress.

Article written by Sue SJE Marketing

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